Alana, the founder of Etta + Billie, first discovered her love for bath + body products as a blossoming teenager. Addicted to finding and trying as many products as possible, she amassed a serious collection of lotions, body washes, and all manner of body products. This youthful exploration laid the foundational interest for the skills that would lead her to develop Etta + Billie.

Born from a desire to master a tradesman’s hobby, and an awareness to develop product free of cheap chemical laden ingredients found in most bath + body products on the market, Alana realized that making her own products enabled her to feed her bath + body addiction while giving her creative freedom and control over the health of her routine.

The creative process began with learning the science of cold process soap making. From there, she began researching, creating, and experimenting with a variety of products + ingredients. Her focus and interest grew with a consciousness for all natural + organic ingredients. This drive to innovate, with a consciousness for the natural, led Alana to study Herbalism, allowing her to incorporate the healing + soothing power of herbs + essential oils into all Etta + Billie products.

The Soap Maven, and Etta + Billie were born!

Etta + Billie is named after two monumental women, the founder’s grandmothers. Alana, the founder, having spent countless time with each Etta + Billie growing-up, inevitably carries their memory and influence as a part of her work. Grandma Etta + Grandma Billie are our inspiration, and in naming our business after them we honor the selflessness, tenacity, support + courage of all women.